Excellence is not born from complacency. It is the fruit of hard work and determination. It is nurtured by breakthrough thinking and emboldened by an unwavering commitment to continual improvement. Within the walls of our new, state-of-the-art 200,000-square-foot manufacturing facility in Bainbridge, GA, Taurus USA has amassed the technology, the expertise and the passion to offer world-class innovation at a truly unprecedented price point.
But you’ll find no room for complacency here. As consumer demand for firearms reached unprecedented levels in 2020, we resoundingly answered the call by increasing our U.S. based manufacturing capacity to meet our customers’ ongoing needs. We also significantly improved our Customer Service and Warranty Repair processes—resulting in the shortest warranty turnaround time in our long-standing history.
In addition, we introduced a number of new and innovative firearms focused on the unique, real-world demands our valued end users. The launch of the striker-fired Taurus® G3 and Taurus® G3c, for example, offered consumers budget-friendly access to next-level function, reliability and durability in either a full-size or compact personal defense handgun. Several other new products were unveiled in 2020 that gave our consumers more feature-based, benefit-driven options such as the versatile Taurus® 942 8-shot 22LR/22WMR revolver and the ultra-rugged Taurus® 856 Defender 38 Special +P revolver with 3” barrel and front night sight.
From groundbreaking product design and engineering to enhanced quality control to a stringent focus on customer satisfaction, we continue to deliver unmatched value as the industry’s undisputed price leader. In fact, no other firearm manufacturer offers such an advanced level of new product innovation with intuitive, user-demanded features and functionality built right in at such a competitive cost. Our product engineers, designers and quality control experts work together seamlessly to ensure excellence is integrated into everything we do as we continually bring to market the most innovative and most affordable firearms ever conceived.
As we enter 2021, we anticipate the strong demand within our industry to continue—and we have securely positioned ourselves to deliver affordable, feature-driven firearms backed by our Lifetime Limited Warranty and unparalleled customer service. We are excited to launch several new additions to the Taurus® line throughout 2021 that will not only address key product categories and price points, but are sure to set new standards in overall firearm design, quality and value.
Welcome to the new Taurus®. We look forward to taking this next step in our journey with you.